Welcome to

TruChoice Financial


In October 2019, the TruChoice founding firms – American Financial, Ann Arbor Annuity Exchange, GamePlan Financial Marketing, and The Annuity Store – began our journey as TruChoice Financial Group (TruChoice). Together, we’re on a mission to bring you a new wholesaling experience, one that helps you take your business to a whole new level.

What does this change mean for your practice?

Your marketing organization, now the TruChoice Atlanta Office, will continue to provide the high-touch service and support that you have come to expect. To ensure you have access to the tools, calculators and case information you need to service your clients, this website will continue to be available to you during this transition period.

To view the tools currently available on our new Financial Professional portal, or to learn about the marketing programs, training resources, TruChoice Rewards and other unique benefits available to you through TruChoice, visit us at TruChoiceFinancial.com!

We look forward to exploring this new era and the many opportunities it holds for your business with you. Welcome to the TruChoice family!